Union Assurance awarded Superbrand status

CEO Union Assurance PLC,Marina Tharmaratnam receiving the award from CEO Superbrands Lanka Ruchi Gunawardene. From L- R are General Manager Marketing & Distributions Union AssurancePLC, Rukman Weeraratne, Director Marketing Superbrands Lanka,Sharmila Cassim, Deputy CEO Union Assurance PLC, Dirk Pereira and General Manager Corporate Niranjan Nagendra.

Union Assurance one of the leading composite insurers in Sri Lanka was awarded the prestigious status of Consumer Superbrand 2009 by the `Superbrand' International. The people development and concern for stakeholders by Union Assurance have also continued unabated.

The backing that Union Assurance had from corporate giants John Keells Holdings and Carsons Group have added impetus to the brand, in being able to blend in values and principles into its everyday operations with no compromise.

The award was given in recognition of the brands that have established the finest reputation in the industry and for companies that meet and exceed customers' expectations and deliver product offerings better than its competitors.

The selection was based on a two-step selection process. First, an independent consumer survey carried out by a market research organisation short-listed the brand. This was followed by a selection carried out by a panel consisting of 15 experts in business/industry, called the "Brand Council."