Seminar on Marketing Finance

Based on the importance of "Measuring the impact of your Brand Drivers in Tough Times" The Institute of Chartered Accountants of Sri Lanka (ICASL) in association with The Chartered Institute of Marketing, Sri Lanka Region, presents a seminar on Marketing Finance, conducted by a pioneer in marketing accountability analysis Sam Dias, Director Brand Science UK and the Sri Lankan Guru in Marketing Dr. Uditha Liyanage, Director PIM. March 20 from 8.30 am - 5.15 pm at Ceylon Continental Hotel.

This one day session will assist participants to deepen their understanding of the vital interface between the finance and marketing disciplines, especially during times of turbulence. While creating a mind set to appreciate brands and assets and their place in balance sheets and acquisitions, it will also identify the keys to Demand Management for sustaining positive cash flows and to isolate Key Performance Drivers for strategic resource allocation.

ICASL has chosen the topic of Marketing Finance which is a vastly discussed topic in the global arena, in order to enhance the abilities and knowledge of the local professionals.