Commitment to travel industry

Emirates has moved to stabilise some of the turbulence around the travel industry by standing firm in its support for ITB, the world's largest travel trade show. A long-established participant at the International Tourism Bourse, which runs from March 11 to 15, the airline has returned with its giant, rotating Emirates Globe stand, demonstrating its global appeal.

Buzzing with exhibitors from 180 countries, such as hotels, tourist boards, tour operators, carriers and travel agents, ITB has come a long way since 1966, when just five overseas countries participated - Brazil, Egypt, the Federal Republic of Germany, Guinea and Iraq.

Nabil Sultan, Emirates' Senior Vice President, Commercial Operations, Europe, said: "ITB is an important driving force for the travel industry and it is important that Emirates should attend and support the show, particularly during these testing times. This is a good opportunity to get together with contacts, business partners and speak to the world from our spectacular Emirates Globe in one of our key markets."