Maliban Milk awarded HACCP certification

Maliban Chief Operating Officer, D. L. Weerasuriya and Head of Sales and Marketing of Maliban Milk, Nalinda Jayamanna in an interview with the Sunday Observer" said:

Maliban Milk is solely manufactured by Murray Goulburn Australia. Murray Goulburn milk only caters to markets such as USA, Japan and Europe. Maliban decided to introduce it to Sri Lanka as Maliban Milk because that is the only milk in the world that carries the approval and certification of a Government; that of Australia. That is a claim no other milk can match.

Nutrition which is a vital criterion for markets of developing countries was another factor which made Maliban decide on Maliban Milk for Sri Lanka.

Eight litres of liquid milk is required to manufacture 1 kg of milk.

To achieve the correct concentration only 87 per cent of water should be removed from liquid milk in the spray drying process.

That Maliban Milk meets this concentration standard has been certified not only by the Government of Australia but also by the Sri Lanka Standards Institute through its SLS certification.

Maliban's commitment to standards was further confirmed when Maliban Milk was awarded the HACCP certification for the safety of food products.

Incidentally Maliban are the only milk powder in the Sri Lankan market to be awarded this certification. Shouldn't the pricing and content of milk powders conform to some standard? Yes. There should be a common standard and Malibans are confident that Maliban Milk has kept to the right side of this standard.

In turning liquid milk into powdered milk most milk powder manufacturers remove the milk fat content which is about 36 per cent and replace it with palm oil or animal fat substitutes.

This is done because replacing milk fat at Rs. 650 per kg with animal fat or palm oil at Rs. 120 per kg translates into a huge profit for them.

The milk protein content which is about 24 per cent of whole milk is treated the same way, because it's more profitable to replace milk protein at Rs. 900 per kilo with cheaper wheat protein or melamine substitutes. Some companies even go to the extent of substituting sugar for the milk lactose.

So what happens is the milk powder consumers get the bad end of the stick.

Not only are they deprived of the 100% goodness and wholesomeness of milk, they also get the various health complications caused by those replacement substitutes.

Maliban Milk is manufactured without removing any of these vital nutrient components and contains the optimum amount of milk fat, milk protein and lactose. And Maliban have mentioned this fact in the pack as a further confirmation of trust. Consumption of Maliban Milk is at an all time high.

It is an expression of the consumer's faith in us.

In the quality of Maliban milk as well as new pricing strategies which are extremely consumer friendly and the taste of Maliban Milk which is exactly to their taste. In the near future, Malibans hope to introduce the 1+ and 3+ varieties of Milk Powder to the market. It is an important market for Maliban because it gives them the chance to value add to the future of Sri Lanka through nutrition.

Malibans introduced Maliban Milk in a poly pack.

So the cost of the conventional shelf pack is eliminated and the consumer gets the benefit.

Malibans also introduced Maliban Milk packs of various innovatively consumer friendly sizes which became very popular because they cater to the whole spectrum of consumer income levels.

They will go on providing 100 per cent milk goodness to Sri Lankans because they deserve nothing less.