Triad sets stage for next 15 years

Sri Lanka's Grand Prix Agency Triad has celebrated its fifteenth year by setting the stage for the next fifteen years, gearing themselves for a new phase of exponential growth.

The Triad livery has undergone a change to better reflect its personality - the `a' in the new logo is a stylised rendition of the first letter of the Sinhala, Tamil and English alphabets. Triad remains true to its vision 'to be the most globally awarded local agency' and its commitment to showcase insightful Sri Lankan creative talent on a global platform.

As an industry leader, the agency has pledged to drive the industry to raise the bar of creativity on par with global expectations. Triad has indubitably changed the course of advertising in Sri Lanka - over its first fifteen years, the 100 percent local agency challenged and transformed the advertising landscape of the country which had thus far been dominated by multi national agencies.

Bringing its `Sri Lanka Can' fervor to the fore, Triad has over the years created milestone communications for an array of brands - communication that has been littered with ideas and insights that are stunning in their very simplicity and relevance to a Sri Lankan audience.

It comes as no surprise then that Triad was crowned agency of the year at the national ad awards - the Chillies - for an unparalleled three consecutive years. The winner of Sri Lanka's very first Adfest metal now waits in anticipation for recognition at the Cannes Lions International Advertising awards.

Triad insiders believe the agency's success lies in its client-centric organic culture and its informal style of management. Having grown from a team of just three to a team of ninety, Triad is still pervaded by an inherent `family' ambience and the agency approaches all aspects of its operations from this perspective.

Triad's interactions with their clientele are governed by a commitment to be a true partner and friend of brands and their custodians - the agency believes that this attitude ensures that they will always have the best interests of the brand at heart.

The agency says it is excited at the opportunities lying before it despite the gloomy global economic outlook, because it is when times are tough that those who love a challenge perform at their peak. As Sarva Ameresekera, Chief Operating Officer of Triad says, "Through the next fifteen years and more, we want Triad to be a dynamic and evolving organisation, embracing change, shaping change and creating change."