ETI to uphold customer trust

Edirisinghe Trust Investments (ETI), one of the few finance companies in Sri Lanka to thrive despite the grave problems affecting much of the industry, recently outlined the measures they have taken to safeguard their customers' funds.

The company, which has paid its attention to fiscal responsibility rewarded with an upgraded Fitch Rating, emphasised that customers can feel secure in the knowledge that their money is protected at all times.

CEO Mahendra De Silva explained that "given the profitability and proper management of our investment activities, we know that our customers' funds are given the maximum protection that they deserve." About 70 percent of ETI's investments are in gold-related products, especially its core pawning business, where it is the clear private sector leader.

The company's pawning activities have been a massive success, with 100% security guaranteed on gold and returns being higher than industry standards. Indeed, this is true not only for its core business of pawning but also for the company's gross returns in general which are much higher than industry levels.

With a network of 42 fully-fledged branch locations, including the Head Office, ETI has the reach to service customers throughout the country.

All these locations are connected to the Head Office through a state-of-the-art real-time computer network that allows constant management oversight. Public confidence in the company has grown due to ETI's well-diversified business portfolio, prudent management policies, and, most importantly, its proven ability to meet customers' demands even during these testing times.

Praising ETI's experienced financial team, which is charged with ensuring that the company honours both maturity and pre-maturity withdrawals without delay, Manager - Investments, Chaminda Rajaguru observed that "our team is committed to safeguarding our customers; they realize that everything we do is done on behalf of these customers." Having rolled out a number of new marketing campaigns, ETI is determined to let customers know about the strength of the company, including the financial backing of the E.A.P. Edirisinghe Group, one of the most respected business entities in the country.

Additionally, ETI has taken decisive steps to educate its 650-strong workforce about the conditions affecting the industry and the company's secure position within it, so that they can, in turn, educate customers.