Swarnavahini - zMessenger tie-up to launch entertainment program

Swarnavahini join hands with zMessenger to launch Musix Bid U Win zMessenger, Sri Lanka's leading mobile VAS company in the SMS and mobile marketing space has partnered with Swarnavahini to launch an innovative game show called "Musix Bid U Win".

"Musix Bid U Win" is a light entertainment program aimed at providing today's latest song hits of the local and Bollywood music industry.

Coupled with its hottest variety of songs, the program also offers a great opportunity for viewers to win exciting lifestyle products by taking part in the "Bid U Win" game via SMS. Viewers will have the chance to win prizes weekly as well as monthly by taking part in the show's SMS game.

The program was launched on 7th July The prizes that are offered in month of July would be Yamaha Gladiator 123 cc Bike, A fully paid holiday package at Amaya Lake Dambulla, Olympus Digital Camera, Sharp DVD player & Home theatre system and eZy desktop computer.

The prize list will also contain consolation prizes that will be given out daily from sponsors such as The Lover, Quantum and Enchanteur Cosmetics.

zMessenger will be facilitating the entire SMS game by deploying its interactive SMS platform along with its latest graphic and animations to create excitement and give entertainment to the viewers. According to zMessenger official, "Having gathered vast experience in the local and regional markets over the last 6 years, the arena of mobile and media convergence is perhaps the most exciting and challenging place to be in today." zMesseger started its relationship with EAP Networks almost at the time of company's inception and has been able to come on a very long entrepreneurial journey with Swarnavahini by facilitating simple programs such as SMS request shows to mega shows like political opinion polls, reality shows and value added game shows.