Tissa de Alwis calls it a day

Mr. Tissa de Alwis, Managing Director of LMRB the premier market research consultancy in Sri Lanka, and one of the most experienced market research professionals in the country, will be stepping down in end July after 25 years of service in the organisation and to the market research industry.

He joined LMRB in 1984 as a Project Director after a brief stint with JWT, Sri Lanka. In October 1989 he was appointed as the head of LMRB, the first Sri Lankan to be appointed to that position.

During De Alwis' very successful tenure as head of LMRB, the company grew from a small market research consultancy to a leading knowledge organisation offering a number of research services handled by highly trained talent, for the benefit of multinational and local companies who focus on the need for insights and information for building their brands.

Today LMRB has become the norm by which other market research consultancies in Sri Lanka are measured. It continuously keeps on raising the bar, and the professional training and development of talent at LMRB is such that a number of people who started off as young researchers at LMRB now hold senior marketing positions in some leading companies in Sri Lanka and abroad.

A graduate of The Chartered Institute of Marketing (UK), Tissa de Alwis holds an MBA from PIM, University of Sri Jayawardenepura. He is also a member of the Market Research Society of UK and ESOMAR. He was elected as the President of the Sri Lanka Institute of Marketing (SLIM) for 95/96 and was a visiting lecturer for CIM (UK) students at SLIM for a number of years.

De Alwis will be succeeded by Ms. Preeti Reddy as CEO, LMRB.