Mortein stop diseases community campaign

Mortein, with a wide range of pest control products, is the market leader in Sri Lanka; a fact that was further endorsed by the Registrar of Pesticide (ROP), naming Mortein as Sri Lanka's No 1 Household Insecticides Brand.

As a leader in the household insecticide category, Mortein has undertaken different initiatives to educate the consumer on how best they can prevent all mosquito borne diseases. Mortein provides various options for eradicating mosquitoes, however, the public can greatly reduce the risk of mosquito borne diseases by taking some basic preventive measures and this is what Mortein is trying to achieve, said Reckitt Benckiser's Managing Director, Reazul Chowdhury, speaking on the Company's Mortein Stops Disease community awareness and education campaign.

Over the past three years, Mortein has spent over Rs 15 million in non marketing initiatives to drive awareness on both protection and prevention of mosquito borne diseases. Through numerous community programs, Mortein has tried to educate the consumer on how to control the spread of such diseases.

This year Mortein has launched a campaign under the name of Mortein Stop Diseases. The programme so far has covered 150 locations across the country and has been enthusiastically received by people from all walks of life. The fact that it is both educational whilst combining an element of entertainment as well, makes it easily understood by both children as well as adults, said Chowdhury.

Reckitt Benckiser's Marketing Director, Zakaria Ahmed said that Mortein had been investing heavily on both awareness as well as educational campaigns on dengue and other mosquito related diseases, over the past few years. In fact Mortein was the first brand to go to Tangalle this year and commence an accelerated awareness campaign when dengue initially erupted.

Ms. Surangi Fernando, Category Manager, stated that Mortein is the complete pest protection brand, renowned both locally as well as globally. The Pest category range consists of Coils, Aerosols, Vaporizers, Mats, Refills and Rat products, with Mortein commanding the market leader position in almost all the segments.

The Stop Disease campaign consists of a Mobile Unit touring different provinces providing edutainment (education in the form of entertainment), with Louie-the pest pointing out areas in which he breeds such as stagnant water, garbage dumps, and other unsanitary environments, educating the public as to how these can be done away with.