Cargills Magic comes from fresh milk

The true Magic of Cargills Magic ice cream is in the fresh milk. Entering the industry in 2002 the team identified the need to create a market shift in the stagnating ice cream industry. Cargills launched its Magic ice cream range switching from a popular and more cost-effective vegetable fat recipe to pure fresh milk based ice cream which proved to be a turning point for the business, the industry, the brand and the community.

The concept of real ice cream with fresh milk not only enhanced the nutritional value of the product as compared to ice creams with vegetable fat, but also boosted the development of the dairy community in Sri Lanka.

In total Cargills has expanded its network of dairy farmers to 5,000, said General Manager, Cargills Quality Foods Deva Weerasuriya, .

The Cargills Magic purchasing system operates on the principles of fair trade offering the highest market price to the society which in turn directly pays the dairy farmers.

General Manager-Cargills Magic Nimal Pathirana said.The prices are determined on the quality of the milk supplied by the society. Thereby all members of the society are collectively responsible for the quality of the milk supplied.

An important feature of the Cargills Magic milk procurement system is that the milk payment is not on a flat rate but calculated based on actual test results of the samples of milk collected from farmers on daily basis.