Biscuit Consumption in Sri Lanka increases

Britannia Lanka (Pvt) Ltd, local representative of Premier International brand ‘Britannia’, celebrates a year of successful operations in the Island this month.

Having launched on the unique brand platform of ‘great taste AND great nutrition’, Britannia biscuits’ success is a testimony to the mantra of modern day business guru’s that ‘differentiation and value offering’ is the name of the game when it comes to surviving in an intensely competitive market and recessionary economy. Sandeep Zutshi, Country Manager, Britannia Lanka said: “We launched with differentiated products to suit diverse consumer preferences and eating occasions - from the Smiley face shaped cream biscuits that delighted children, the melt-in-the-mouth Taste Rich Butter Cookies for tea time to the Rich Cashew Cookies lavishly embedded with cashew nuts, crisp Maries and much loved Milk Bikis - that not only tasted great but also provided nutrition and health through essential vitamins and zero trans fat - all at extremely affordable prices. This strategy certainly worked well for us. With spending power at an all time low, consumers seem to appreciate Britannia’s unique offerings of great taste, nutrition and affordability.”

In a move guaranteed to gratify loyal customers, the biscuit brand significantly reduced the prices of their cookie range to commemorate one year of flourishing operations “We owe the position we are in today to our loyal consumers. As such, we decided to reward them by offering added value through more attractive prices of our cookie range”, added Zutshi.

Biscuit consumption in Sri Lanka has always been high, holding one of the highest per capita biscuit consumption in Asia. The local biscuit market in particular is generally accepted as holding products of extremely high quality and value with a sophisticated customer base, making the market an intensely competitive one with new products launched on a regular basis.

The introduction of Britannia’s innovative health and nutritional range saw the biscuit market progress into the health food category and fast develop as a wholesome snack, with many new health biscuits seen on the shelves.

Determined to continue to delight and revolutionize the Sri Lankan market, Britannia claims to be gearing up for a positive future with a lot of exciting things in store.

“Present Sri Lankan biscuit brands have worked hard on evolving this category over the past few decades and have succeeded in setting a high standard. We are happy and privileged to be able to hold our own in this market and look forward to competing harder and better with some sensational things to come in the future”, said Zutshi.