Hayleys chosen for case study by INSEAD
A thought-provoking case study on how Sri Lanka's Hayleys Group has
sought to align corporate responsibility with sustainable business
initiatives has been placed before a wide international audience by
INSEAD, one of the world's leading and largest graduate business
The case study will be reading and discussion material for students
reading for Master's degrees in Business Administration (MBAs) from
INSEAD which has alumni in more than 160 countries. Hayleys is only the
second Sri Lankan business group to be chosen for a case study by INSEAD,
which was founded in 1957.
Commenting on this noteworthy development, Hayleys Chairman Mohan
Pandithage said: "An emphasis on sustainability is not new to Hayleys,
as many companies in the Group have adopted sustainable and
community-centric business initiatives well before sustainability became
a corporate buzzword. Nevertheless, it is an honour to have these
efforts being subjected to critical analysis by an institution of the
calibre of INSEAD."
The case study was written by Mark Lee Hunter, Adjunct Professor and
Luk Van Wassenhove, Professor of Operations Management, the Henry Ford
Chaired Professor of Manufacturing and Academic Director of the INSEAD
Social Innovation Centre, who spent time in Sri Lanka for their field
research and interviews.
Comprised five different cases, the study examines the business
values and organisational culture of Hayleys PLC, the holding company of
the diversified conglomerate; the social and environmental
accountability practices of Hayleys MGT Knitting Mills; the eco-tourism
strategy of Hayleys - Jetwing Hotels; the 'Firstlight' supply chain
initiative of Dipped Products PLC (DPL); and the Ethical Tea initiative
of Kelani Valley Plantations and its marketing associate Mabroc Teas.