Brandix associates pledge to support water agenda
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Brandix associates take the pledge
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United in their employment at Brandix, the country's largest apparel
exporter, thousands of company's associates stood together in
manufacturing locations across the country on March 22 to pledge their
support to the Group's continuing efforts to conserve water as a
flagship CSR commitment.
In observances organised Group-wide to mark World Water Day, they
collectively took measures to reduce water wastage and actively support
Brandix's 'Deyata Diya: Landhunata Diriya' community agenda under which
the Group helps the needy and communities access to clean water, and
promotes water conservation at all its business units.
The occasion was also used to unveil a new logo and theme for the
Group's CSR initiatives - 'Care for Water: Care for Women' - and the
launch of a poster campaign advocating water conservation.
'As a business group that has made Water its principal community
initiative, we take the water issues faced by our associates, our
country and the world at large very seriously,' said Anusha Alles, Head
of CSR at Brandix. 'We estimate that eliminating waste alone could
result in a saving of five litres of water per day per associate,
leading to an overall saving of over 100,000 litres of water per day.'
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