Munchee Samaga Gamata Sarana:

Ceylon Biscuits launches village development program

Munchee, the flagship brand of Ceylon Biscuits Ltd., (CBL) initiated a long-term village outreach CSR program Munchee Samaga Gamata Sarana recently.

The first ever vehicle to reach Walagama in decades, entering the village.

Munchee constructed a 2km road and a bridge in Walagama in the Galigamuwa electorate, where the villagers were using foot paths and an edanda (coconut trunk link) to cross the stream. Walagama is considered as one of the most remote villages in Sri Lanka.

Munchee also granted scholarships to 3 students under Munchee Shishyadhara and donated some passion-fruit saplings to villages under their home-gardening programme, from whom Cecil, a sister brand of Munchee will eventually purchase the harvest.

Speaking about the Gamata Sarana initiative Group Director & Head of Marketing & Sales, CBL Nandana Wickramage said, “We have observed that social incentives can greatly improve the economic dynamics of rural societies and if we could integrate the backward rural communities with the adjacent larger society, a fundamental improvement could be made in their lifestyles.

Keeping this in mind we launched the Munchee Samaga Gamata Sarana program where we intend to provide remote villages with infrastructure, knowledge, accessibility to markets, education and business know-how so that an eventual improvement will take place in their lives”