Mortein campaign to combat dengue

Mortein has initiated a national dengue education and awareness program for the 4th consecutive year to create a dengue free environment in the country.

Managing Director of Reckitt Benckiser, Reazul Chowdhury speaking on the Company’s ‘Mortein Stops Disease’ community awareness and education campaign said “Mortein has undertaken different initiatives to educate the consumer on how best they can prevent all mosquito-borne diseases. The product provides various options for eradicating mosquitoes. However, people can greatly reduce the risk of mosquito borne diseases by taking basic preventive measures and this is what Mortein is trying to educate and empower”.

Speaking on the initiative, Marketing Director of Reckitt Benckiser, Zakaria Ahmed said: “The campaign is planned to cover over 200 key locations across Sri Lanka. This campaign is enthusiastically received by people from all walks of life, as both education as well as an element of entertainment is combined to make it easily understandable by both young and old.

Over the past four years an investment of over Rs. 20m has been spent on initiatives to create awareness on both protection and prevention of mosquito-borne diseases.” “A Mobile Unit is touring the provinces, providing ‘edutainment’, with ‘Louie-the pest’ pointing out the areas he breeds in; such as stagnant water, garbage dumps, and other unsanitary environments. A drama team also provides further enforcement, enacting the seriousness of the diseases”.

“The awareness programs are conducted in public places such as bus stands, markets and religious places, where distribution of leaflets, bus sticker campaigns, coil sampling, banners, pennants and posters.