Spellmaster 2011 launched

The popular TV series Spellmaster, endorsed by the Ministry of Education, which provided fun, education, entertainment and made CIMA a household brand, is to be telecast again. Organisers of the program, the Chartered Institute of Management Accountants (CIMA) Sri Lanka Division along with Sirasa TV has begun calling of entries from schools island-wide for Spellmaster 2011.

The spelling competition introduced to support the Government's initiative of English as a life skill and to promote and develop the English language skills of students island-wide in a fun and competitive manner, took viewers by storm, captivating not only the hearts of the young but that of the elderly too.

Regional Director South Asia and Middle East CIMA Bradley Emerson said, "The fever of CIMA Spellmaster is back again.

The enthusiasm our program has created is not only among the contestants, but also among the micro society around them. The program brings together children from the entire country helping them primarily to believe in themselves; to gain self- confidence; the discipline to prepare to contest, to bow out and do it with grace. CIMA Spellmaster is now an investment in the foundation of confidence of our children. We are looking forward to a greater number of participants this time."

Group Director Electronic Media Business, MTV Channel (Pvt) Ltd/MBC Networks (Pvt) Ltd, Nedra Weerasinghe, said, "The Capital Maharaja Group, and its media companies are very involved in many programs that inspire and give opportunities to the youth in this country. Being the most popular media house in Sri Lanka, we are aware of our social responsibilities, towards this segment of society.

'Spellmaster' is a program which allows students from all walks of life, the opportunity to participate actively. CIMA Sri Lanka and the people associated with the brand are committed to upholding the highest ethical and professional standards, and maintaining public confidence in management accounting. It has empowered and created opportunities whilst increasing its brand equity. Most importantly CIMA has 'Worked at the heart of business'. "

The competition will be held at a National level in collaboration with the Department of Education and will be conducted in all 25 districts. Students can either enter through the school or individually with an endorsement of the school principal.

Those eligible to participate should be between 14 and 18 years as at January 31, 2010. Prizes worth over Rs.1 million are on offer. Winners at the district competitions also will win cash awards.