Hameedia launches bespoke tailoring solutions

by Sapumali GALAGODA

Hameedia, a leading menswear clothing store in Sri Lanka launched bespoke tailoring solutions via the worldwide web last week in Colombo by the British High Commissioner Dr. Peter Hayes. The web portal offers made 'to-measure clothing.'

British High Commissioner Dr. Peter Hayes and Managing Director of Hameedia, Fouzul Hameed at the launch of bespoke tailoring solutions pic by Kavindra Perera

This service is mainly aimed at the European market. The shirts are currently delivered in two categories, Luxury and Premium. All fabrics and accessories used are from world renowned brands such as Albini Group, Tessitura Monti, Thomas Mason.

"The people who need the service visit the website , choose the fabric and the style the person needs. Once the order is executed it will be delivered to the customer in any part of the world within three weeks", said the Managing Director of Hameedia, Fouzul Hameed.

He said "The right technology and a good team is needed to take Hameedia to the international market". The term 'bespoke' comes from the 18th century, when clothes were tailored in their homes.

Bespoke is different from made to measure which simply uses a basic pattern which is adjusted to one's individual measurement. Some of the features of bespoke tailoring are that buyers are the total control over the fabric, the features and fit, and the way it should be made. "Bespoke is not to fit the body but rather to fit the person. Clothes can be delivered to the buyer and suit his individuality to perfection," said the British High Commissioner, Dr. Peter Hayes.

He said "One needs to choose widely what he wants to wear, planning is important. Dress with care so it looks effortless and at ease. Clothes don't wear you, you wear clothes" Hameedia was set up in 1925 by Fouzul Hameed's uncle while in 1949 Fouzul Hameed's father took the business as a sole proprietor. Lebond was introduced 18 years ago while the brand Signature was introduced 14 years ago and Envoy is the new brand. Hameedia has won many awards.