Dusty nominated to CIM IBT

The Chartered Institute of Marketing (CIM) is the world's largest and most prestigious professional body for marketing with over 60,000 members worldwide. It is the only Institute that offers the Chartered status in the marketing industry. An International Board of Trustees (IBT) governs the CIM.

CIM's Sri Lanka branch has made its mark as the fastest growing CIM body with representatives on the IBT since 2001. Mano Thittawella, Dr. Uditha Liyanage, Lasantha Wickremasooriya, Shiraz Latiff and Suren Rajanathan have held positions on the IBT allowing CIM Sri Lanka region to lobby for a stronger voice on the CIM IBT and greater involvement in policy making.

These past achievements signify the recognition that CIM Sri Lanka Region has earned amongst the CIM international community, and the value it has created to the local membership through the years.

This year, Dusty Alahakoon has been nominated to the IBT. Alahakoon is a Chartered Marketer and Fellow of the Institute.

He also holds a MBA from the Postgraduate Institute of Management, University of Sri Jayawardenepura and currently reads for a PHD in Strategy Implementation at the Colombo University.

Counting nearly 20 years of experience in marketing and sales management in multinational companies spread across pharmaceuticals, industrial equipment (Caterpillar), FMCG (Bonlac Foods), tobacco and beverage, he is presently the Chief Operating Officer at Asia Pacific Brewery (Lanka) Limited.

Alahakoon has been a CIM lecturer since 1999 and has coached over 5000 students producing world prize winners.