Elephant House launches KIK

After research which indicated a strong need for the brand to enter the cola category, Elephant House has now announced that they are launching its own new cola, ‘KIK’ which for them is a giant step towards covering the entire soft drinks market in their existing product portfolio.

President-Consumer Foods Group of JKH, Jitendra Gunaratne said “the Company carried out extensive research to get the right formulation, positioning strategy and packaging by drawing expertise from both local and foreign sources. We needed to get this right as for us it was a serious project considering we were moving into the territory of international giants.”

The new cola, is now available in both buddy and pet bottles and is competitively priced, he said, adding that the unique bottle design alone will add to a brand new experience in the world of cola.

Elephant House, one of Sri Lanka’s strongest brands and a household name for over 100 years the soft-drink manufacturer has thrown a fresh challenge at the market by making another bold move.

With a range of soft-drink flavours-from Necto, Lemonade, Apple Soda and Cream Soda to EGB, Soda, Ginger Ale and Wild Elephant - has no doubt won the hearts of the Sri Lankan consumers - proof of which is shown by Cream Soda being voted as the most popular beverage by the local people for the SLIM - AC Neilson Brand Awards for 4 consecutive years.