Jaffna enjoys the impact of MICE Tourism with JITF 2011
Last Sunday the Jaffna International Trade Fair 2011 ended its
successful second edition with an impact on Northern business and
Participants including local and foreign business delegates and the
people of Jaffna were happy with this massive trade exhibition - a rare
event for this part of the island.
Contributing towards the Government’s action plan to speed-up
development in the North and East of Sri Lanka, JITF 2011, organised by
Lanka Exhibitions and Conference Services (Pvt) Ltd - (LECS), provided
entertainment and educational facilities to the masses through a series
of seminars, lectures and musical shows.
Co-Chairman Organising Committee and Immediate Past President FCCISL
Kosala Wickramanayaka was happy with its impact paving the way to a
better future for the Northern region. Managing Director LECS/Deputy
Chairman Visit Lanka Arjun Dharmadasa said “The exhibition showed
maturity. One could understand the difficulties in this part of the
country with the limited resources available. We look to a bigger event
Appreciating the involvement of the State Engineering Corporation
which constructed the largest dome in Sri Lanka especially for JITF
2011, Dharmadasa said that it will be a requirement not only for LECS
but for anyone organising exhibitions without such facilities.
He was happy about the improved living standards of the people of
Jaffna which was clearly reflected with a number of motorcar agents at
the trade fair and with the response received by them during the fair.
While stressing on the importance of improved road, rail and air
transportation to Jaffna, Dharmadasa was hopeful that enhanced
infrastructure development in Jaffna would support a major exhibition
JITF 2011 made Jaffna busy with more than 1,500 visitors arriving in
town for preparations and exhibition work, including around 100
foreigners and business delegations creating an effect of MICE tourism
in Jaffna where most of them visited the places of interest in the
Hotels, guesthouses and restaurants were busy catering to the
visitors.Contributing to the success of JITF 2011 was a satisfied
exhibitor - Macksons Holdings.
General Manager Sales and Marketing of Macksons Holdings, M. Irshad
Maruzook was happy on the returns received.
Involvement of the Indian High Commission and India joining the event
as the Partner Country had helped in the success of JITF 2011.
At the inauguration Indian High Commissioner in Sri Lanka Sri Ashok
K. Kantha flashed back to last year’s event and thanked all organisers
for moving a step forward in 2011.
Stressing-out on the importance of going beyond regular business
activities by venturing in to long lasting business tie-ups between
Indian and Sri Lankan organisations, both could reach much mileage.
He also mentioned that the strategic location of Jaffna peninsula
could help business growth creating links between India and Sri Lanka
and described the importance of improving the Palali Airport offering
easy passenger access and also connecting both countries by sea.
Bank of India is planning to open its branch in Jaffna to help
business with financial assistance. The Indian Ambassador hoped that
JITF would be included to the business calendar of Sri Lanka.