ODEL joins IGDS
Sri Lanka's premier fashion and lifestyle brand ODEL has been
conferred membership of the Intercontinental Group of Department Stores
(IGDS), the largest association of department stores in the world.
This prestigious membership puts ODEL, the only IGDS member from Sri
Lanka, in the company of some of the leading and most prominent
department stores in the world including Selfridges, Saks 5th Avenue,
Printemps, Parkson, Beco, FEDS, Shopper's Stop, M&S and Woolworths.
With IGDS membership ODEL has the potential to further enhance its
operations, by utilising the services provided by the organisation to
members, the company said.
IGDS acts as a platform for interaction between CEOs, senior managers
and specialists of member organisations; organises conferences and
seminars on pressing issues; explores and supports synergies between
members and collects and disseminates information on the latest industry
"We are very pleased with this membership as the screening process is
stringent and members are handpicked due to the strict requirements that
have to be met," ODEL founder and CEO Otara Gunewardene said.
"The IGDS membership positions ODEL as a leading department store
with a strong brand and retail presence in the region, and puts Sri
Lanka on the global shopping map."