ODEL joins IGDS

Sri Lanka's premier fashion and lifestyle brand ODEL has been conferred membership of the Intercontinental Group of Department Stores (IGDS), the largest association of department stores in the world.

This prestigious membership puts ODEL, the only IGDS member from Sri Lanka, in the company of some of the leading and most prominent department stores in the world including Selfridges, Saks 5th Avenue, Printemps, Parkson, Beco, FEDS, Shopper's Stop, M&S and Woolworths.

With IGDS membership ODEL has the potential to further enhance its operations, by utilising the services provided by the organisation to members, the company said.

IGDS acts as a platform for interaction between CEOs, senior managers and specialists of member organisations; organises conferences and seminars on pressing issues; explores and supports synergies between members and collects and disseminates information on the latest industry practices.

"We are very pleased with this membership as the screening process is stringent and members are handpicked due to the strict requirements that have to be met," ODEL founder and CEO Otara Gunewardene said.

"The IGDS membership positions ODEL as a leading department store with a strong brand and retail presence in the region, and puts Sri Lanka on the global shopping map."