Hayleys Agriculture unifies nine companies

Nine Hayley’s Group companies involved in agriculture have been unified under a single corporate brand Hayleys Agriculture.

The new entity will harness synergies for greater impact and potential and will lead to an enhancement of the pre-eminent role that Hayleys has hitherto played in the local economy.

Hayleys Agriculture will be a visual depiction as well as a verbal representation of the full spectrum of products and services encompassed by Hayleys Agriculture Holdings Ltd., a single platform and management structure within the Hayleys Group for businesses with cumulative sales of more than Rs 9 billion in 2010.

The new holding company harmonises the management, processes, supply chain, agricultural research, extension and outgrower models of Hayleys companies in crop protection, crop production, agriculture equipment, environmental science, fertilizer, animal health and agricultural exports.

“The concept is based on the universal axiom that there is greater strength in unity,” said Hayleys Group Director in charge of the conglomerate’s agriculture sector companies Rizvi Zaheed.

“We are bringing together synergies in a way that maximises the strengths of the individual companies and makes the cumulative result greater than the total of the parts.” He said the amalgamation of common services and integration of the extensive value propositions represented by the companies under the Hayleys Agriculture umbrella would substantially enhance their impact on the sector and drive growth while saving costs.

The nine companies represented by Hayleys Agriculture are Hayleys Agro Products Ltd., Hayleys Agro Fertilisers Ltd., Haychem Ltd., Agro Technica Ltd., Hayleys Agro Biotech Ltd., Sunfrost Ltd., HJS Condiments Ltd., Hayleys Agro Farms Ltd., and Quality Seed Co. Ltd. Together they embody the Hayleys Group’s enduring legacy of involvement in the agronomy of Sri Lanka, the lives of farmers and a commercial engagement in virtually every stage of the life cycle of myriad agricultural products and services.

A strong linkage with the global supply chain whereby primary fruit and vegetable products from the hinterland of Sri Lanka enter global markets as ready-to-consume products gives Hayleys Agriculture a truly unique position.

“The unification of these companies under Hayleys Agriculture presents a single total solutions provider to multiple stakeholders the farmers, the consumers and policymakers,” Zaheed said.