Triad Young Lions head to Cannes

Winners of Sri Lanka's Young Lions competition Ruani Wijenaike and Chanuka Wijesinghe of the Triad Team will be leaving to France shortly to compete against the world's best young advertising talent at Cannes International Young Lions Competition 2011.

Winners of the Young Lions Competition were announced by the representative of Cannes Lions International Festival in Sri Lanka - The Metal Factor, at the Green Chillies Fest held at the Taj Samudra in Colombo recently. From the nine teams that participated representing leading advertising agencies of the country, the art-copy team from Triad won the print category in the local leg of the competition to participate at The Cannes Advertising Festival 2011.

The task set for the young creatives was to convince the target audience that the Daily News is unbiased and delivers real stories. Triad's creative campaign was based on the idea that the Daily News "tells it like it is" and gives the reader the bare facts.

The ecstatic team from Triad said, "We are so thrilled to have won locally so that we have an opportunity to really fly the Sri Lanka flag at a global forum. Our credo "Sri Lanka Can" will inspire us to give it our best shot, when faced with tough competition from highly talented young creative minds from around the world.

A Sri Lankan team is yet to win this competition at Cannes, the world's most prestigious creative awards and that gives us courage to really strive for excellence".