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Sunday, 5 June 2011

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Mortein celebrates 25 years of success

Mortein is celebrating 25 years of protection against household pests. Globally launched in 1857, it's a leading brand of Reckitt Benckiser.

Managing Director, Reckitt Benckiser Rahul Murgai said, "Mortein has been leading innovation in the household protection category. As a responsible corporate citizen, Mortein has built a close bond with Sri Lankan consumers".

Over the years it has invested in a comprehensive consumer education program to improve awareness and prevent the spread of mosquito borne diseases.

As part of our 25 year anniversary celebration, Mortein, for the fifth consecutive year, will take forward its successful 'STOP' Diseases consumer education program to key cities and towns islandwide."

Product Group Manager Surangi Fernando said,"We plan to take Mortein's powerful anti-Dengue message across the country through mobile road shows and education material to create awareness among communities.

Mortein hopes to realise its vision of making Sri Lanka a Dengue free country soon."

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