Kenya to set up tea hub
Kenya is looking to set-up a tea hub in the country and this could
well pose a threat in the long term,according to MTI Consulting's
Intelligence Hub.
"Our associates in Kenya have informed us of a tender by the Tea
Board of Kenya to carry out a study of the value-addition feasibility in
Kenya and this obviously shows that they intend to set up a tea hub"
said, CEO of MTI Consulting Hilmy Cader.
He said that "Although we do not intend to pitch for this consulting
tender, it clearly shows their strategic intent.
Our assessment is that in the short-term, Kenya's biggest challenge
will be logistics, however the tea industry in Kenya has demonstrated
resilience and unwavering commitment in building a globally competitive
business in a relatively short time.
So do not 'discount' them.
The current economic crisis in the USA and Europe will also drive
customers and consumers to look for better value and Kenya stands to
benefit from this".
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