Levi's introduces global creative platform

The Levi's brand has introduced the first global creative platform and global marketing campaign in the brand's 138-year history. "Go Forth" is informing everything the brand does, from marketing and merchandising to product and in store design. This fall, the first manifestation was a global integrated marketing campaign that was launched in 24 countries in 19 languages.

'Go Forth,' is a rally cry to create positive change in the world today, taps into modern consumer sentiment that these are not easy times, but they are our times - 'Now is our time.' Throughout Levi's brand's history- from the youth cultural rebellion of the 50s and 60s, to the information technology revolution of the new millennium - Levi's jeans have been the uniform of progress.

'Go Forth' pays homage to the brand's heritage and celebrates today's pioneers who are taking action to build a new and better future.