Sunday observer SINGER Asian Fashion Designer 2011:

Make your cherished dream a reality

By Mahes PERERA
 

Never before has a fashion designer contest generated overwhelming interest as the Sunday Observer Asian Fashion Designer 2011 presented by Princy Butani. Shoals of entries have been received and if you are keen on participating then hurry and send in your entry on the coupon published in this page.

Remember entries close on September 30, and interviews will take place soon after. So be prepared with your sketches in the seven categories published - Smart casual/Ethnic wear, Evening glamour, Swim wear, Office wear, Lingerie, Sarees, Sports wear.

This is your opportunity to hit the headlines not only here in Sri Lanka but also abroad, because who knows if you are a winner in the contest your designs could be chosen to be showcased on international catwalks. How about that! Doesn't it sound exciting?

Princy Butani informs us that the unique competition is open to all designers and designer institutes in the Asian region and the jury panel will comprise elite industrialists and designers in the region.

Fashion enthusiasts who hitherto were not involved in the fashion industry or who are inherently interested in fashion are invited to enter themselves. Most of all students of fashion designing should make it a point to express their creative ideas by sending in their sketches.

Once the closing date comes around a screening process will take place to select the qualifying applicants who will be called for an interview.

At the interview the sketches for the seven categories have to be submitted by the applicants and the judges will select the qualifying sketches of each applicant.

The winners will be selected and awarded attractive prizes at the final pageant. All finalists will also have the opportunity of meeting the main sponsors who are pioneers in the fashion industry. The Sunday Observer Asian Fashion Designer 2011 contest with the spectacular pageant will be held at a leading hotel in Colombo.

The Sunday Observer Most Popular Contest will be a special feature and for this the coupon will be published each week for readers to participate and vote.

The winner will be announced at the evening of the glittering pageant.

The presenter Princy Butani tells us that part of the proceeds will be donated to the Sri Lankadhara Society to build classrooms for their pre-school students.

If you wish to make a contribution towards this worthy cause, please contact Ms. Butani on 0773527093/0778127960/0787402448. A leading designer in Sri Lanka who has over 20 years of experience in the fashion industry, Princy Butani has organised events to showcase her couture collection and exclusive sarees.

Currently her collection of sarees is available at Benares at Crescat Boulevard, caters to an elite and up market celebrities.