Shaw Wallace to enhance distribution network with sales force
Shaw Wallace Ceylon Ltd is transforming its sales distribution
process to a fully automated and integrated distribution system to
enhance its sales efficiency and cater to the demands of the industry.
Axienta Ltd, which is a specialised organisation in sales force
automation systems and mobility solutions are joining Shaw Wallace
Ceylon Ltd to implement the process. The initial stage of automation
will focus on the FMCG sector and strategies are defined to implement it
to other segments. With the automation of the sales force, all field
level staff will be equipped with hand- held devices to invoice the
process which will be connected to the main server in Colombo where all
the secondary sales will be updated automatically.
"The sales force automation project at Shaw Wallace Ceylon Ltd is the
result of a planned endeavour to identify the right solution to deliver
real business value" said Axienta Group CEO Manju Fernando.