'Everywhere in life' - enhances customer satisfaction
Sharp, Olympus, Exide, Tafe, Yanmar, Lucas, Sierra, Eukanuba,
Pussellawa has been in existence for over 135 years and has grown in
strength to be one of Sri Lanka's largest corporate entities - *Browns!
*
Since 1875, Brown & Co has been at the forefront of many vital
industries supplying machinery and technical expertise.
Today with an average turnover exceeding Rs. 12 b they form an
integral part of the corporate elite.
One aspect still remains at the heart of their business, the trust
and integrity with which each product is sourced and made available to
Sri Lankans of all backgrounds.
Browns today ventures into diverse lines of business, investments,
plantations and agriculture, power generation, marine and manufacturing,
home and office solutions, environment and pharma as well as travel and
leisure.
They are one of the few organisations to have market leadership in
seven segments they operate in.
Tractors 70 percent, Marine Engines 55 percent, Battery 70 percent,
Branded Power tools 45 percent, Radiators 42 percent, Vet Pharma with 29
percent and Integrated Business Solutions with 30 percent market share.
Strong focus on brands, channels and customer-value has helped Browns
Group to achieve substantial growth in its trading divisions.
Each industry is given the same care in converting brands into
household names.
The corporate campaign launched in August this year was an attempt to
unite all generations whose lives have been touched with these brands.
'Everywhere in Life' is a reminder of how affected customers are by
brands they associate with the focal point of the corporate campaign.
|