'Rainbow Pages joins Ministry of Indigenous Medicine to promote Ayurveda'

In transforming Sri Lanka into Asia's miracle the contribution of Ayurveda towards this end is immense. The world is directed towards this system of medicine. "We should make this our strength and harness its potential to increase the number of tourist arrivals and thereby take the message of Ayurveda to the rest of the world. The commitment of President Mahinda Rajapaksa to accomplish this is immense and is evident in the Mahinda Chinthanaya. Therefore to reap the maximum potential and harness its benefits, we must give publicity locally and then internationally," a representative of Rainbow Pages said.

Rainbow Pages, a subsidiary of Sri Lanka Telecom, has taken steps to produce the directory to promote the Ayurvedic concept in collaboration with the Ministry of Indigenous Medicine.

The Minister of Indigenous Medicine, Salinda Dissanayake and Deputy Minister of Indigenous Medicine Pandu Bandaranayake are committed towards developing this vision. The major challenges in this context are promulgating the act of Indigenous Medicine, enhancing the standards of indigenous medicine currently practised in our country, optimising research on indigenous medicine and locally harvesting plant ingredients needed for the production of herbal medicine.

The collaboration between the Ministry of Indigenous Medicine and Rainbow Pages is of paramount importance in making the brainchild of the President successful. The CEO of SLT Rainbow Pages Malraj Balapitiya and General Manager Ruwan Wijetunge represented SLT Rainbow Pages at the press conference.