SLIM Brand Excellence 2011 attracts record entries

A record 125 entries from companies and brands, were received for this year's SLIM Awards, which is an unprecedented 40 per cent increase compared to the 75 entries received last year. Project Chairman of SLIM BE 2011 E. Karthik, AGM Marketing, CDB, said.

This confirms that not the marketing fraternity but also the entire senior corporate management are aware of the effectiveness of the awards, and its pivotal role in promoting professionalism in the industry.

This is another step of getting Brand Excellence (BE) accepted by marketers across sectors, categories and markets whilst attracting multinational players to SMEs to local brands across the board.

It also confirms the effectiveness of our campaign, "Will you be just a footnote or will there be tales about you? which vividly brought the BE concept to life through well-known fairy tales."

Another success factor of Brand Excellence 2011 is the fact that it attracted many new companies and brands across various sectors.

Head of the panel of judges, Asanga Ranasinghe, Marketing Director for Home Care and Foods, Unilever Sri Lanka, said, "We are very pleased with this record turnout. It proves the power of Brand Excellence and is proof of the success of our approach. As the head of the panel of judges, I am proud to be part of the success of SLIM BE this year and reassure all applicants that my team and I commit ourselves to practising the highest level of professionalism in evaluating the entries.