LG confident of leading global 3D TV market in 2012

“The 3D TV market is expected to grow dramatically in 2012 due to technological advancement in 3D and the expansion of content distribution,” said President and Chief Executive Officer (CEO) of LG Home Entertainment Company Havis Kwon.

“LG intends to become the leader in 3D TVs to the extent that we become synonymous with all things 3D.”

Kwon said the acceleration in adding smart features to 3D TVs will increase the competition for an industry-standard ecosystem. Success in the TV market will no longer rely solely on the actual TV, but instead on the TV ecosystem, he said.

Since its launch, LG’s Cinema 3D Smart TV has boosted LG’s share of the 3D TV market. By next year, LG will field a wider array of products from high-end to entry-level with 3D included in about 70 percent of all new Home Entertainment products.

LG Electronics will continue to raise the 3D bar by working in close partnership with LG Display and other LG companies that contributed to the development of Filmed Patterned Retarder (FPR) technology, the science Cinema 3D.

And LG is aiming to further develop its content sourcing capabilities to provide 3D Video-on-Demand (VOD) services with an emphasis on content specially tailored for different markets.

Enhancing its Smart TV ecosystem is a key component of LG’s TV business strategy. Strategic partnerships with 3D broadcast, online video sites and game companies will enable customers to directly access a wider variety of content.

The Magic Motion Remote Control, a key feature of LG’s successful Smart TV platform, will get greater functionality.

LG’s 3D TVs will gradually transition to an open architecture platform, making it easier and convenient for developers to create apps and content for LG’s TVs. By creating a vibrant market for TV apps and content, LG expects to significantly expand the adoption of 3D.

LG is also working with LG Display to develop Next Generation, Ultra-High Definition (UD) Display Technology which will be integrated into their Organic Light Emitting Diode (OLED) TVs planned for launch next year. UD screens offer four times greater resolution than existing high definition (HD) screens. Aggressive R&D will also be geared towards developing glasses-free 3D displays. LG 3D Smart TVs are available at Abans showrooms islandwide.