Executive diploma in Marketing and Business Development

The requirement in marketing and marketing education has constantly changed. The discipline evolved from purely product orientation to sales orientation; and into a more complex marketing outlook.

Understanding the customer and innovating business to meet the demand is a predominant feature in marketing orientation. A simple marketing approach is not sufficient to compete and survive in an ever complex market environment. Business Managers around the world are finding it increasingly difficult, to derive sustainable modules. The change is so dynamic, thus we see a more complete level of orientation in business development.

The Sri Lanka Foundation Institute has identified this need and has developed an Executive Diploma in Marketing and Business Development. It is a very comprehensive study course covering innovative and complete business modules to train young business managers to face future challenges.

The course will provide a multi-disciplinary method for problem solving and critically evaluating alternative approaches to marketing and business development in the managerial decision making process. This will permit students to develop alternative solutions and understand the nature of problem solving and decision making, in the rapidly changing marketing and business environment. It also provides skills for those who are looking to build on the knowledge gained at basic level education in marketing to enhance their knowledge and skills in future marketing management roles.