Sony Ericsson unveils new handsets
Sony Ericsson's strategy for leadership in Android is anchored on its
vision of delivering new and unique experiences to users. " We offer
phones that give consumers an unmatched and entertaining experience.
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From left - General Manager, Sony Ericsson, Deniz Manzano
CEO Metropolitan Telecom Services (Pvt) Ltd,Roshan Tissera,
- Marketing Manager, Sonny Ericsson, South East Asia patrick
Carragart. Pic by Wimal Karunathilake |
Our Xperia TM portfolio appeals to a broad range of consumers -
Xperia TM PLAY, X-peria TM arc, Xperia TM mini to name a few," said
Dennis Manzano, Sony Ericsson General Manager.
At the same event, the company also introduced the first Android
smartphone with Walkman TM functionality, the Sony Ericsson W8.
"Sony Ericsson's new range of devices combines the best of the
Android platform with Sony technology and Sony Ericsson's own UXP and
design to create a compelling smartphone proposition," Manzano said.
Sony technologies featured in Xperia TM smartphones include the Sony
Mobile Bravia Engine TM and Sony Exmor-R TM sensor for mobile. The
Mobile BRAVIA Engine TM brings sharper, vivid pictures to the phone's
display, similar to Sony's world-class BRAVIA TM line.
The Exmor-R TM sensor, featured in Sony Cyber-shots and Handycams.
For better audio, the new line of Xperia TM smartphones offer Sony's
xLOUD audio technology which enhances and improves volume in the
loudspeaker during playback.
"As Sony is a parent company and since Sony technology has been
state-of-the-art, we work closely with Sony to bring more entertainment
to our smartphones. Differentiating our products with Sony technology is
a key part of our strategy", said Manzano.
Other differentiators for Sony Ericsson include Facebook inside
Xperia TM, which offers consumers a unique, seamless Facebook TM
experience on Android. Sony Ericsson is the only manufacturer with its
exclusive channel on Android Market. |
