Mercedes-Benz most valuable premium automotive brand - study

Mercedes-Benz continues to be regarded as the world's most valuable premium automotive brand. In the latest ranking by respected brand consultancy Interbrand Zintzmeyer and Lux, "Best Global Brands 2011", the three-pointed star brand again took twelfth place as it did last year and is the most valuable European brand. Its brand equity has risen to US$ 27.455 billion, an increase of nine percent compared to 2010.

Mercedes-Benz's brand equity has therefore risen continuously since 2009. The success is attributed to customer satisfaction. The model initiative launched two years ago is enabling Mercedes-Benz to respond to the market's demand for ground-breaking, sustainable transport solutions. Coca-Cola, IBM and Microsoft occupied the first three places.

Mercedes-Benz was placed 12th overall, while BMW was 15th, Volkswagen was 47th, Audi was 59th and Ferrari was 99th. Interbrand conducts the 'Best Global Brands' study every year. Leading CEOs regard it as the benchmark for measuring the value of international brands.