Magic clean campaign targets 19,000 households

by Rohana JAYALAL

The ‘Magic Clean’ campaign was launched to create awareness and educate the public on the importance of cleanliness of toilets,other surfaces and a germ-free home.

The Magic Clean activation Campaign target is to reach19,000 households. The team has visited 15,400 households.

Magic Clean’s message is expected to reach about 66,000 households in total, said Senior Manager Surface Care Category of Reckitt Benckiser Shenali Wickramaarachchi, .

Harpic and Lysol are two cleaning and disinfectant brands from Reckitt Benckiser Company.

There is a belief that a surface that looks clean is also germ-free. However, studies in different countries have shown that surfaces that look clean can be infected with germs. Without using a proper cleaning product – it is not possible to remove the germs, which lead to various germ-borne diseases.

The “Magic Clean” Campaign, has trained teams to visit households and educate consumers on the importance of cleaning and disinfection.

They also demonstrate the proper use of Harpic and Lysol on different surfaces to get a hygienic, clean and germ free surface.

Managing Director for Sri Lanka Rahul Murgai said, “Research carried across most countries show that the public is oblivious to the importance of hygienic cleaning and unaware of health risks from disease causing germs that could be transferred from various surfaces. It is important to raise awareness about good hygiene habits that can reduce the risk of illness.”

Wickramaarachchi, said, “Some of the places that the team visited include Kochchikade, Embilipitiya, Seeduwa, Tangalle, Gampaha, Wasgamuwa, Kelaniya, Dikwella, Mabole, Matara, Kotikawatte, Avissawella, Maradana, Kegalle and Yakkala.

Head of marketing of Reckitt Benckiser Tanzim Rezwan said, “It is our intention to take this program islandwide”.