Hameedia ties up with India's largest apparel retailer

Hameedia signed up with Madura a Fashion and Lifestyle, India's largest and fastest growing apparel player, to import and distribute leading brands such as Louis Philippe, Van Hausen, Allen Solly and Peter England in Sri Lanka.

The three-year agreement was inked by Hameedia's Deputy Managing Director Hussain Sadique and Madura Fashion and Lifestyle's COO, Shoaib Farooqi.

Hameedia currently enjoys franchisee status of several top-end international clothing brands such as Adidas, Lee, Wrangler, Raymond. The tie-up with Madura Fashion and Lifestyle expands its current portfolio and thereby enriches its product offering to its Sri Lankan clientele.