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Sunday, 18 March 2012

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BLU energy drink debuts in Sri Lanka

Lanka Milk Food (CWE) PLC made an entry into the energy drinks segment with the launch of the energy drink, BLU.


Mr and Mrs Harry Jayawardena

"We see a huge potential for energy drinks in Sri Lanka" said LMF's Director Sanjeevani Jayawardena who overlooks new ventures, she said. "In today's fast-paced environment, energy drinks are becoming popular and we are happy to introduce the beverage to cater to this beverage segment".

Jayawardena said that rising consumer interest for what is termed new generation drinks have created consumerism with many professionals preferring the beverage. "Combining a host of sugars, vitamins, minerals and water, BLU has an appealing taste that builds on you", she said.

BLU is manufactured using the latest water purification technology in pristine conditions to guarantee highest quality standards to its customers. Research and development has gone into the creation of this next generation energy drink which provides great tasting, sustained and hydrating energy.

Two variants, BLU Regular and BLU Cranberry are available in graded outlets plush hotels, restaurants and clubs.

A product of Poland, BLU energy drink is available in 30 countries spanning all the continents and covering the Americas, Europe, Africa and Asia.

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