Softlogic Stockbrokers launches operations
Softlogic launched Softlogic Stockbrokers (Pvt) Ltd, adding stock
broking to its portfolio of financial services. Formerly known as
Arrenga Capital (Pvt) Ltd, the company was acquired by Softlogic Capital
PLC - the holding company for the Financial Services Sector of the
Group, in April 2012.
The company set up in May 2011 has already carved a market share.
Softlogic Stockbrokers will offer financial solutions to its
Institutional and Retail clients that will include top notch research
and advisory services and combine with the Sector to provide a multitude
of products that will enable clients to address their investment,
funding and risk management requirements.
Currently, Sri Lanka's stock broking fraternity counts 29 players and
Softlogic Stockbrokers acknowledges the need to differentiate its
offering based on service and sound financial credentials.
Chairman, Softlogic Holdings, Ashok Pathirage said, "The Softlogic
group has a diverse portfolio of financial services and with the setting
up of Softlogic Stockbrokers, we have fulfilled the need for a stock
broking arm as well.
"As a relatively young company, I am confident that Sotflogic
Stockbrokers will be inducted into the Softlogic philosophy of ethical
functioning and prove to be one of the front runners in the market in
the near future.
We believe that the real boom in the country's capital markets is yet
to come and we are fully confident that Softlogic Stockbrokers is poised
to take full advantage of this growth for the benefit of its customers,"
CEO of Softlogic Stock Brokers, Dihan Dedigama,said. "Softlogic
Stockbrokers is positioned to leverage on group synergies due to its
strong backing by the sound credentials of Softlogic Holdings. The
parent group is diversified with interests in the financial services,
insurance and health care sectors. We are confident that these group
synergies will help us to grow our market share whilst enhancing our
brand equity in the financial landscape.
The company houses a wealth of expertise in our experienced team of
stock brokers who are suitably backed by a skilled research team," he
"Softlogic Capital's portfolio of financial services includes
Softlogic Finance PLC, a Licensed Finance Company (LFC) licensed by the
Central Bank of Sri Lanka; Asian Alliance Insurance Co PLC, a composite
insurer licensed for both Life and General insurance by the Insurance
Board of Sri Lanka and Softlogic Stockbrokers (Pvt) Ltd, a stock broking
company licensed and operating on the Colombo Stock Exchange.
Together with the newly formed Asset Management Unit licensed by the
SEC, this comprehensive financial services portfolio has primed the
sector for strident growth, leveraging on its fast increasing customer
base acquired from diverse sectors of the overall Group", he said.