BBDO celebrates first anniversary

by Gamini WARUSHAMANA

Good governance is the key to attract foreign investments and the success of Singapore in economic development is an ideal example, Chairman and CEO of BBDO Asia, Middle East and Africa, Chris Thomas said. “Today Singapore is the base for many global companies and good governance is essential to build business confidence,” he said.

Thomas was in Colombo to celebrate the first year anniversary of BBDO Lanka. Speaking on BBDO's success, Thomas said “BBDO worldwide has recognised BBDO Lanka as a ‘force for good’ in Sri Lanka, given the agency's efforts towards environment conservation. I am confident that we will see more great work from the BBDO Lanka team in the future.”

MD BBDO Lanka, Santhosh Menon said that the agency had delivered effective communication material for its clients as well as contributing to the environment. “Our efforts include becoming South Asia's first advertising agency to be certified carbon neutral and the launch of Asia's first air-cleaning mechanical hoarding.”“The advertising industry is a relatively small industry but its impact on people's lives and the way they think are great. At BBDO we deliver creativity to our clients and we believe that only creative work is successful in advertising,” he said. “We need talent for creative work and we are trying to build a talent pool in BBDO Sri Lanka. The advertising industry in India is more developed due to its large film industry.

However, we see a comparative advantages in Sri Lanka such as good locations, low cost and talent,” Menon said.

The agency supported Kumara Sangakkara's ‘Bike for Life’ initiative, an organisation raising funds to buy bicycles for children in the Northern region.

“Our philosophy, ‘The Work, The Work, The Work’ extends far beyond delivering creative communication material. While continuing to achieve results for our clients, we believe that it is important for this philosophy to translate into all aspects of our actions and operations,” he said.