iOM Loyalty Trak to analyse marketing programs

iOM has launched the iOM Loyalty Trak, an end-to-end Customer Relationship Management (CRM) solution which enables businesses to capture, maintain, manage and benefit from customer information.

John Salmon

The solution maintains a comprehensive customer database to allow for detailed analysis of buying behaviour and patterns and enables retailers and service providers to customise marketing programs and tools accordingly to suit various targeted customer segments, including rewards and redemption systems and user-definable membership types and card types, which could be pre-assigned, system-generated or simply be the customer's ID or phone number.

"The increased focus on customer loyalty among businesses in Asia today has prompted us to create iOM Loyalty Trak to help them easily. Automate processes and leverage consumer insights to their advantage," said Vice President at iOM, John Salmon. "The solution is designed to be easy-to-use with intuitive interfaces that allow organisations to reap maximum benefits right from the start."

He said, "Having successfully implemented iOM Loyalty Trak for a number of customers in Singapore, we felt the time was right to launch this product in Sri Lanka and the rest of the region".

IOM Loyalty Trak also features a web-based self-service facility to enable customers to update personal information and request for promotional vouchers online.

iOM Loyalty Trak was developed and is supported out of Sri Lanka from its Development Centre in Colombo using Microsoft Technologies.