Siyaram launches high fashion women's apparel

One of India's largest producers of blended high fashion suiting, shirting, apparel and internationally acclaimed textile brand launched the company's first- ever collection of women's wear 'Siya' in Sri Lanka recently.

Siya women's wear collection launched by Siyaram of India

"We consider Sri Lanka to be a good market and decided to initiate the launch of the women's wear collection from Sri Lanka. We have an extensive export network and are confident that this range will be a top contributor to the company's bottom line, Siyaram's Executive Director, Kishan Poddar said.

Recognised as one of the most trusted brands in India, Siyaram will exploit Sri Lanka's rapid economic growth. The consumer is moving towards quality, up-market products and 'Siya' will cater to this segment, he said.

"However, we will cater to various price and fashion segments and will tie up with reputed multi-brand fashion stores across the country. We will be finalising the dealer network in a week," Poddar said.

The end products will be localised with the infusion of Indian designs and technology in keeping with current fashion trends.

'Siya' the first women's wear brand from Siyaram which has ventured into the international market with a ready-to-wear collection of stylish salwar kameez dupatta and 'ready-to-stitch' fabrics.

Siyaram with a capacity of producing 60 million metres of fabric has an annual turnover of $ 250 m, the bulk of it through blended fabrics.

- SJ