Asian Paints introduces 'fan-deck'

Asian Paints Lanka has launched a new fan-deck that is now available at select dealers countrywide.

The 'Colour Spectra 1800', provides buyers of four brands of paint manufactured by Asian Paints, with a hand-held colour selection tool that provides visuals of 1,800 shades.

Launched to encourage customers to look beyond functional properties of paints, the fan-deck is intended to help customers look at colours and their interplay and instil greater confidence in shade choices, a company spokesman said.

"Properties such as durability, opacity and coverage remain important factors in choosing paints, but the ability to choose the perfect shades that suit each individual is equally important," said Asian Paints' Director and General Manager in Sri Lanka, Joseph L. Pulikottil.

"As we have a wide range of shade options, we have to make it easy for customers to make their choices. That is what Spectra 1800 is all about."

"We also give consumers the opportunity to select from many pre-tested colour combinations and are in the process of upgrading dealer outlets to provide even more convenience for selection of colours," Pulikottil said.

"We are opening several new-concept paint retail outlets which focus on colour as an idea rather than a product," he said.