Ceylinco Life conducts LIW

Ceylinco Life will conduct its 6th annual Life Insurance Week (LIW) program from February 11-17.

Nearly 5,000 sales professionals will visit homes across Sri Lanka to create awareness of the value of life insurance among a wide cross-section of the people. This year the target will be to reach people who do not have any form of protection via life insurance and to offer life cover of Rs 1 million or more to as many as possible, the company said.

"The Life Insurance Week initiative is integral to our vision to protect every Sri Lankan family with life insurance," Ceylinco Life's Managing Director and CEO R. Renganathan said. "Over the past five years, it has resulted in thousands of people getting insurance cover, and is an example of a 'win-win' situation for the company and the community." Members of Ceylinco Life's sales force will pre-identify potential policyholders and obtain appointments to visit them during Life Insurance Week.