Hameedia enhances grooming with 'The Wardrobe'

Hameedia recently launched its 'Wardrobe'. This concept aims at modern day males looking for their clothing requirements to be met in one package. The Wardrobe comes in four editions, 'Platinum', 'Gold', 'Silver' and 'Bronze' and caters to different price ranges. The Platinum and Gold Wardrobes consist of products from Hameedia's premium brand Envoy, while the Silver and Bronze Wardrobes incorporate the Le Bond range. These wardrobes also include accessories such as belts, cuff-links and shoes.

"The Wardrobe concept gets its edge as menswear designer Fouzul Hameed gets personally involved with individuals and helps them design and customise the wardrobe of their choice, according to their specific requirements," a spokesman for Hameedia said.

Hameed said that this was the first time that a local clothing company has mooted the idea of a complete wardrobe. It has been created with Hameedia's central theme of 'Real Men wear Real Clothes' in mind.

"These wardrobes are an advantage to busy people who have no time to shop at leisure. The Wardrobe provides several benefits with individual customisation, attire to match one's physique and personality and free professional consultation," Hameed said.