Celebrate the glory of Madurai
As Maamadurai Potruvom, the much-anticipated festival to celebrate
the Temple Town and its traditions divulges today, the artists,
designers, organizers, singers and writers who have made it a reality
speak about their love for the city

A painting being done for the festival. |
This is meant to be a people's festival. The commoners of the city
are consciously taking part in Maamadurai Potruvom to make it a success
story and a forerunner for future initiatives. The impact is already
visible in the various small voluntary projects that have grown under
the larger canopy of the festival and many hope that the mega event
would continue to celebrate the city and its richness in the coming
years. The logo has been designed by artist Trotsky Marudu.
Paintings by the pavement
A group of school art-teachers and freelance artists are beautifying
a part of the city. Colourful paintings adorn the Medical College
compound wall, and a number of artists are working on the platform.
"They have been working since a week," says Gandhirajan, artist and art
historian and also the co-ordinator for Maa Madurai art project. "Nearly
50 paintings have been done for the festival. This is an initiative to
spread awareness about Madurai's richness in art and architecture." The
paintings point to the typical elements that define the city from the
sculptures of Pudumandapam and the temple towers to jasmine fields,
Yanaimalai and the everyday life of the people.
"Apart from the obvious factors of Madurai, we have tried showing
lesser-known aspects of the city like the Jain sites and the number of
Brahmi inscriptions found in and around Madurai," says Gandhirajan.
"There were many art movements in Madurai which people hardly know
about. There is a reference to the painters who lived in Chitrakara
Street in literary works like Madurai Kaanji."
Artists belonging to a group called 'Chitrakkal' have also replicated
colonial-era photographs and paintings of the city. An old photograph of
the Thirumalai Naick Palace by photographer Daniel in the year 1857 has
been replicated on the wall. Pointing to a rural scene, Gandhirajan
says, "This is a replica of a photograph belonging to the 19th century.
The photo was taken at Vellalapatti near Melur. It depicts the dressing,
life and material culture of people in that region."
Gerald, an art-teacher at a government school, has replicated a mural
painting from Alagar Kovil. He says, "This is a good opportunity for us
to show our mettle. We feel proud to chip in whatever little bit we can
for the sake of the city."
Mohan, another artist, feels that such paintings should be done
across the city to promote tourism. "In cities like Jaipur and Jodhpur,
you may find paintings depicting the local culture, art and
architecture." Certainly the stretch from Gandhi Museum to Medical
College has become livelier with these paintings. Locals, foreign
tourists and passersby are already stopping by the pavement to gaze at
the upcoming wall art!
Movies for Maamadurai
Three budding designers have worked out an ad promo for the festival.
"The video shows how everything from the people, the slang, temples,
festivals and food to the streets and markets is vibrant in Madurai,"
says Praveen, a member of Kiruku, a city-based graphic-design firm. The
two-minute-long promotional video is a mixture of photographs, motion
graphics and 3D images made on Illustrator, Photoshop and After Effects
software. "We worked on it for nearly 10 days," says Ranjeeth Kumar.
"The ad gives the message that Madurai is dynamic and expresses the wish
that it should continue to be so."
Praveen explains the concept. "We have juxtaposed the old and the new
- the elements the town already has and the ones that are in the
pipeline.
The video shows these two as different forces adding up to the
vibrancy of the city." Ranjeeth feels that there are not many photos of
Madurai on the internet and says that he wants to create an online photo
bank.
The team will also be doing the photo and video documentation of the
festival. The ad promo can be viewed on Youtube and Facebook and is also
being aired on local TV channels.
Karthick, another enthusiastic youngster and a Maduraiite living in
Georgia for nearly two years has made an eight-minute video for the
festival.
"I came to know about Maamadurai Potruvom through Facebook and
immediately designed a video using the some photos and movie clip from
the net," says Karthick. "I have put across as many aspects of the city.
I have also matched the visuals with the lyrics of the theme song. I
miss Madurai a lot and this is my humble contribution for the festival.
I was happy to see the likes and comments and collector's appreciation
message." Karthick's video has been posted on Collector Madurai page on
fb and also on Youtube.
Sungudi turns stylish
In view of Maamadurai Potruvom, February 8 has been declared as
'Sungudi Day' to revive the languishing craft of tie and dye. Voluntary
members of the Federation of Tie and Dye Printed Textile Cluster, a
self-help group under the aegis of National Bank for Agriculture and
Rural Development (NABARD), have been visiting colleges to sell Sungudi
products as part of the promotional drive.
A.K.Ramesh, the secretary of the federation, says, "Traditionally,
Sungudi is considered to be worn only by elderly women. We wanted to
break that notion and push Sungudi among the younger generation and
students. In three days, we covered over 10 colleges and sold goods
worth 7.75 Lacs."
He adds, "The response among youth was tremendous. Students picked up
items like cell phone pouches, purses and surukku pais apart from saris.
Our products are nominally priced between Rs.250 and Rs.600."
Sankaranarayanan, Assistant General Manager of NABARD, says, "The
festival is an apt platform to project Sungudi's importance and
ethnicity. Like the malli flower, Sungudi should also be considered an
inseparable part of the city and protected." Usha Krishna of World
Crafts Council, says, "Madurai Sungudi is not just a piece of cloth but
embodies skills of crafts persons which have been acquired over time. We
are happy to note that the Madurai administration has recognized the
importance of Sungudi to their heritage and is providing stall space at
the Madurai Vizha. We are especially encouraged that February 8 has been
declared as "Sungudi Day" in Madurai. We hope that this practice will
continue in the years to come. This will ensure that Sungudi once again
attains its preeminent position among the famed textiles of India. The
hopes and aspirations of the Sungudi artisans can be realized with the
support of the people of Madurai."
- The Hindu
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