Lankem Robbialac introduces Mawpiya Pranama

Director, Lankem Ceylon PLC, Ruwan T. Weerasinghe unveils the Mawpiya Pranama logo. Product Manager Dilukshan Jayasekera, Manager, Brand and New Product Development, Chandana Herath, Darshana Abeysinghe and Manjula Batagalle look on.

Lankem Robbialac PLC recently launched a novel initiative whereby customers can now win from a range of all-expenses-paid pilgrimages to various religious sites.

"Almost all consumer promotions are generally very customer-centric. However, as its name suggests Mawpiya Pranama offers children the unique opportunity of rewarding their parents or family elders with a pilgrimage, for making their lives colourful during their youth, and thereby making a dream come true for many," a spokesman for the company said.

Director Lankem Ceylon PLC, Ruwan T. Weerasinghe said, "Mawpiya Pranama is a Sri Lankan first and affords our fellow citizens the opportunity of making the dreams of their parents and family elders come true.

It is with great satisfaction that we endeavour to make the lives of our parents more meaningful and colourful."