Singha Cement gets new look

"Singha Cement is now available in new packaging designed according to the global standards of our parent company, Italcementi Group," said Managing Director Singha Cement, Colin Nelson.

He it was a complete change of design which was in line with the corporate branding of Italcementi Group.

Nelson said that the spiral symbolised the idea of movement, acceptance of change, and commitment to growth. "The spiral is the common bond in the logo used throughout the Group and its component entities and represents the strength of the Group's growth.

The centre of the spiral symbolises the roots of our business, its growth and the vigor of the Group as whole. Its geometric form respects mathematical laws, thus evoking the close link between our business and its technological aspect.

It is also a form that is found in fossilised limestone, the raw material used in the production of cement, which also evokes the movement of our main tools: kilns, crushers and cement mixers."

The company will start construction of a multimillion dollar state-of-the-art cement terminal which will be completed by next year.

"We will start construction in June of this year and hope to complete construction by early next year. This expansion will more than double our existing capacity," said Nelson. "The reason for this investment is that demand for has increased."

"We have been steadily gaining ground over the last few years and our market share has consistently improved," he said.