Computers for ANCL news agents generating high revenue
The Associated Newspapers of Ceylon Limited (ANCL) presented
computers to news agents who generated the highest advertising revenue
under the recently introduced e-adpro system. Computers were handed over
to the Moratuwa news agent S.C.A. Wijesekera and the Maharagama news
agent H.U.P.P. Jayathilaka by Director Operations, Upul Dissanayake and
the Director Editorial, Seelaratne Senerath on Friday.
"We introduced the e-adpro system, a platform specially designed for
newspaper advertising, to 15 news agents on a trial basis in July 2012.
Before the introduction of this system, news agents faxed the
advertisement copies they received from their customers to ANCL. But,
under the new system, the news agent type the advertisement, proof-reads
it and mails it directly to the ANCL system, eliminating hassle and
mistakes," Manager, Classified Advertising, Sanath Preethijith said.
"After the system was introduced, we monitored the volume of
advertisements sent by each agent and selected 10 news agents who sent
the maximum volume of advertisements. We are making arrangements to
introduce this system to 100 more news agents by the end of this year,"
Preethijith said.
"The advertisers are very pleased with this new method. They can see
the final advertisement as it appears in the paper and this new system
eliminates any problems and mistakes that can occur during the
processing of the advertisement. This makes accepting advertisements for
ANCL publications very convenient," Moratuwa ANCL news agent, S.C.A.
Wijeskeera said.
Maharagama ANCL news agent H.U.P.P. Jayathilaka said that news
agents, and their customers, are pleased with the new technology ANCL
has adopted. "I myself attend to my advertisers' needs personally and
this new system works perfectly. It is easy to handle and is geared to
eliminate mistakes. The advertisers are also very happy with this
system."
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Maharagama news agent of Lake House,
H.U.P.P. Jayathilake receives a computer from Director
Editorial, Selaratne Senerath. Director Operations, Upul
Dissanayake, General Manager, Abhaya Amaradasa, DGM, Waruna
Mallawaarachchi, Manager Classified Advertising, Sanath
Preethijith and Ms. Jayathilake look on. |
Moratuwa news agent of Lake House,
S.C.A.Wijesekera receives a computer from Director
Operations of ANCL, Upul Dissanayake. Director Editorial
Seelaratne Senarath looks on. Pix: Susantha
Wijegunasekera
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