Prima Kottumee launches mobile meal

Prima Kottumee launched Prima Kottumee Cup Noodles in Colombo, recently.

"Prima Kottumee Cup Noodles fills a vacuum in the market for a tasty and convenient 'meal on the go'. You only need to add hot water into the cup along with the two flavoured sachets given with the product. In just five minutes, the Prima Kottumee Cup Noodles is ready," a spokesman for the company said.

"The fork provided with the cup noodle makes it convenient," he said.

Prima Kottumee dealers, the company sales force, Group General Manager, Ceylon Agro Industries (Prima Group Sri Lanka) Tan BengChuan and General Manager, Ceylon Agro Industries Ltd. (Prima Group Sri Lanka), Shun TienShing were present at the launch.

The winners of the Prima Kottumee Hot and Spicy Music video 'Funky Dirt' provided entertainment. Senior Business and Marketing Manager, Ceylon Agro Industries, Sajith Gunaratne said, "Identifying the mobile lifestyles of the youth, we have seen the opportunity for increased meal occasions and the result is a product innovation that offers youth Prima Kottumee in a mobile meal format as Prima Kottumee Cup Noodles."